Eva Rose

Eva gently holding a newborn baby wrapped in a blanket.

Birth photography and being a doula isn't my job, it's my life.

For three decades, I've been invited into the most sacred spaces on earth. Not simply to document birth, but to protect it. To witness it. To hold space when words aren't needed. The camera has never been the most important part of my work, it's simply an extension of my hand.

Photography has always been part of who I am.

I received my first camera when I was three years old. My grandfather and father were both photographers, so I grew up spending my childhood playing in the studio and watching the magic happen in the darkroom.

I can still remember standing beside my grandfather under the red light as he carefully sculpted photographs with highlights and shadows. A blank white sheet would disappear into the water and, slowly, an image would emerge. To me, he wasn't just a photographer – he was a magician.

He loved black-and-white photography, and I still use many of the techniques he taught me, now recreated digitally in Photoshop.

"It's timeless," he used to say. "It forces you to slow down. To really look."

I've carried those words with me ever since. 

At sixteen, I moved to Oslo to study photography before beginning a career in fashion and magazine photography. The industry taught me perfection.

It taught me filters, flawless skin and impossible beauty standards. 

Then birth changed everything.

Birth doesn't care about perfection. It's real. 

Birth strips everything away until only what truly matters remains: strength, vulnerability, love, instinct and connection.

I've been privileged to witness life at its most vulnerable and its most powerful. I've watched babies take their first breath, and their last. Documenting loss is also important. Those experiences have humbled me more than anything else in life.

When Eva was jsut 7 years old, she saw her sister Sara being born, at home. Her grandfather, who also was a photographer, documented the birth

When I was 7, I watched my sister beeing bort

Birth taught me how to stay calm in every storm. 

There are no guarantees in birth, just as there are no guarantees in life. Learning what each woman needs during the different phases of labour has become one of my greatest strengths.

Witnessing all these stories has taught me to trust birth, trust women and trust the process.

I've created a book, a documentary, a lot of exhibitions, and BIRTHMOOD—the world's first visual birth preparation course. My mission is simple: people learn birth best by seeing it. I see all kinds of births, and I want families to feel prepared, informed and confident before their own experience begins. Preparation doesn't guarantee the birth you imagined, but it can help you feel stronger and more confident, whatever path your birth takes.

I can be whatever you need in that moment—a steady presence, a fierce advocate, a quiet supporter or simply someone who holds space.

Eva, in surgical scrubs, assisting a resting woman holding a newborn baby in a hospital bed

Today's maternity care is increasingly driven by efficiency, protocols and fear. I believe women and families deserve something different. They deserve evidence-based care, genuine choices, informed consent and caregivers who truly believe in their ability to give birth.

That's why I've become an activist and chosen to use my voice publicly. I hope to help create positive change—not only for the families I work with, but for the generations of mothers still to come.

Not because I planned to, but because after seeing what I've seen, anything else would feel impossible.

A positive birth doesn't simply change one day.

It changes the way a woman sees herself for the rest of her life.

That's why I do what I do.

It’s  a blessing to be able to capture the moments so that, years from now, you can look back and see what an absolute badass you were!

Black-and-white photograph of Eva holding a newborn baby on a bed, with a camera in the foreground and family photos above the headboard.

The Doula and The Dude

I'm married to the most beautiful soul, Ole Jacob. He left his job in the oil industry ten years ago to join me on my mission to normalize and humanize birth. He taught himself how to film so he could help me document births. He is also part of the BIRTHMOOD team, talking to birth partners. 

In 2020, I sold my home to travel the world and make a documentary called Birth Around the World. COVID sent us back home, but we continue to travel so that one day, we can share what we've learned with the world.

We both travel internationally to support and document births, keeping one month free in our calendar for every family we work with.  During that time, we're on call 24 hours a day, staying within two hours of you so that when your baby decides it's time, we'll be there too.

Some want just pictures and then I'll come by myself, but I want everyone to know there's an option to book both of us.

Portrait of Eva and OJ
Black-and-white behind-the-scenes photo of OJ filming a women during birth, lying on a hospital bed.
Eva documenting a woman laboring in a birthing tub while a support person assists her.